eBook Internet Marketing Strategy – Writing Your Own eBook

An Ebook Internet Marketing Strategy is one to consider in your arsenal of online marketing products and methods.

If you are a savvy writer with great English grammar skills, you should consider writing eBooks.  If you pick a good little niche topic and create a useful and informative eBook, then it can pay very well, sometimes exceedingly well, and you can do it in the comfort of your own home, or anywhere you like for that matter…beach perhaps?! 

It is very simple to write up an eBook.  All you need to do is have Microsoft Word (Or Pages, for all you savvy Mac users, or Open Office) and the internet.  Do some research first on the topic.  Know everything you can know about it, read up on it and save some quotes in your favorites area.  You may want to stop by the local library to pick up some books on the topic too, or check out similar titles on Amazon, this will help you with ideas, what is popular and will give you inspiration for how to approach writing up your eBook. 

EBooks should generally be between 50 – 75 pages, depending on the topic and what you need to convey. Remember though, it’s not so much about how long the eBook is but about writing a complete piece of work, satisfying the reader’s queries and addressing their needs and problems fully. 

After you have thoroughly researched your topic and you know a lot about it, create a table of contents.  You want the chapters to flow freely from one thought to the other.  Make sure you cover as much as you can about the topic and title each chapter, writing a few notes about what you want to write about – which you will delete later.

The next step would be just to get started on it!  Start writing creatively, from your heart, not just churning out facts onto the page.  People are reading your eBook because they do not want to read and search for information located everywhere about a specific topic.  They want a concise, easy to read; interesting eBook they can print out and curl on the couch with.  It goes without saying that you should never plagiarize; not only is it unlawful, it is disrespectful.

Always spell check and edit your work by reading it when you have finished.  Polish it off by organizing each chapter into an eBook.  Come up with a savvy title that catches the audience and add a cover and consider some interesting images. 

Although it’s not absolutely necessary, it is best to convert your final product into a PDF file – this is a universal file that everyone with Adobe Acrobat can read (and if they haven’t got it, they can download it). This reduces the file size, which is very helpful if you have large images in your eBook and also makes it uneditable -  so your readers’ can’t delete or change bits of it, or tamper with the formatting (unless they have Adobe Pro, which most people won’t).

You will need to then create a direct response website with a high quality copywrite sales letter, to promote your site, and add a payment method to it – such as PayPal.

An eBook internet marketing strategy is highly recommended by iLearn IM – it’s a great way to start your online business and use this to try out your marketing methods on to gain traffic.

  • Share/Bookmark

eBooks – Easily Profitable Internet Product

The easiest way to make money online is by selling a product that can be delivered electronically. There are no shipping or fulfillment costs eating away at your revenue.

Electronic products are easy to produce and it is not necessary to get anything published. Another great reason for selling products electronically is that delivery is instant and free. Selling products online is completely automated and hands-free. So what type of products can you sell electronically?

Selling software online is excellent because new software is always necessary. Top marketer Armand Morin can vouch for this – he’s made $60 million online, a lot of which with his Generator Software products.

Programmers at local colleges come cheap, if you have the funds, as do freelancers from sites such as Rent A Coder. If you do not have extra funds to pay upfront then cut them a profit for the first two years. You will still earn more than your expenses.

Writing eBooks is extremely easy. People are constantly looking for information. Finding a nicely packaged info packed eBook is so much easier than doing all the research yourself. These eBooks sell like hot potatoes and you do not have to worry about printing costs or editors.

Starting a newsletter on a highly popular topic will bring in a lot of people quickly. You can have these people submit articles themselves too, which will add to your website content. You just need to make sure the information they send is reputable. Later, you can offer paid subscriptions, advertising, and product promotions on your website which will drive traffic and cash.

Members-only web sites offer the customer a service each month or week or day and charge them a fee. As long as you are serving your customers with intensity, you will keep them happy for a very long time. This is very labor intensive but the results are well worth it.

So, as you can see, you could offer a service on your website, such as dog walking or wedding planner, but that would mean that you would need a lot of TIME, resources, employees, expenses, etc. Selling an electronic product online is easier for someone just starting out as an entrepreneur.

The key is to cut the link between exchanging your time for money – we’re looking to create a ‘do the work once and get paid time and time again’ product. This is ‘Learn Internet Marketing’ 101.

  • Share/Bookmark