iLearn Internet Marketing Top Tip:

If you use Google Adwords Pay Per Click (PPC) campaigns to advertise online your products (and services, although I’d encourage moving away from a service-based business and exchanging your time for money), keep in mind the following:

When constructing ads, don’t over-capitalize the words in the text, or Google will suspend your campaign. This happened to me when I used the word ‘FREE’ in all-caps. It looks spammy and Google will not approve it. Use Adwords capitalization carefully.

Instead, just capitalize the first letter of each word. You can see below how I’ve amended my ad to meet approval (the one in the red box) and the campaign is live again.