10 Fail-Safe Internet Based Marketing Tactics For Free Traffic

September 30, 2009

The internet is an ever-changing beast and internet based marketing is evolving all the time. You can be reassured, however, that once you’ve found a good niche and you’ve got a good product, there are some bread and butter, fail-safe methods of marketing online that are highly effective and free.

Here are 10 solid, effective traffic boosting methods:

1. Videos – Set up your own Youtube video channel around your niche area and then record several short videos around your different keywords. Record yourself talking about your niche area, or approach an expert for an interview. You can even create a slideshow presentation if you don’t like being on film yourself or if your speaking English is not strong. Make sure you optimise the description areas and title when you submit to Youtube and add your keywords and link to your site.

2. Articles – write articles around your niche keywords and submit to sites like this one. Google will often favour an Ezine Articles Article in its search engine results page over the same article which appears in your website or blog, so use this to your advantage.

3. Forum Posts – check out the popular forums in your field and post helpful comments, along with your website address. You’ll get people clicking your links if you give high quality info and post regularly.

4. Social Bookmarking – submit your website URL to sites such as Delicious, Stumble Upon and Digg for extra back links to your site.

5. Blogs – either create your own around a niche topic, with separate pages for each keyword or post comments in other people’s blogs in the same niche area. For maximum exposure, do both.

6. RSS Feeds – submit your blog, website, article and video submissions to RSS feed sites, such as Feedburner.

7. Social Networking – If done well, this method can explode your traffic virally by utilizing the web2.0 sites such as Facebook, Twitter and Myspace for internet based marketing purposes. Set up a Facebook fan page or group for your company or website, a Twitter profile and a Myspace, invite friends and clients to join.

8. Press Releases – These are under-used but highly effective. PRWeb and Ezine Articles very own press release submission section allow you to promote specific events and products where a lot of sites don’t. You can get media attention with press releases.

9. Hub Pages – Great for making a name for yourself as an expert in your field.

10. Squidoo Lenses – Highly favoured by Google, creating Squidoo lenses for your long-tail keywords will likely get you high search engine rankings. Squidoo has recently changed its policy however, so be sure to check that your niche area and strategy is one which is compliant. For example, it will not accept lenses created about weight loss products and Forex tools anymore.

For a completely free 126-page eBook ‘Innovative Internet Marketing Strategy’ and 5 MP3 audios (over 1.5 hours) to accompany the book and accelerate your learning, go to Internet Based Marketing.

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How To Write A Press Release

September 7, 2009

The words “Press Release” and the thought of how to write a press release seem to scare most people to death. On top of that not many people take the time to even think of writing their own Press Release. I hope this article will help clear up some of the mysteries surrounding this simple but highly effective form of marketing.

The first thing you have to remember is that a Press Release is a “news”item. It needs to “inform” people, NOT sell them something. For example, you are reading this article because you want to learn something that will BENEFIT YOU. You aren’t reading it just so you can buy something else.

If money is the driving force in your business – you won’t go too far. Your main goals should be in pleasing customers, providing them with a high-quality product and more than their money’s worth. The trick is to do all this while still making money. People don’t care what mountains you had to climb, what seas you had to cross or what tribe of people you had to learn the ways of just to find a secret formula. Instead – they want to know WHAT the secret formula is.

The sales circulars you print and mail sell your product. A Press Release informs others about your product. Instead of your main objective being to sell the product and have the customer send in an order immediately, a Press Release informs the customer exactly how your product will benefit their lives. This must be conveyed in the form of a “newsworthy” Press Release. 

If you have a sales circular to sell a product, you can easily turn it into a Press Release without much difficulty. It’s just a new marketing angle of presenting your product to the public. The following is an example of a typical Press Release for publishing services: 

“So many people are entering the mail order market these days, but so many of them are getting ripped-off by a bunch of hype. People are promised untold riches in a short period of time. The hype ads play with their emotions by making them believe it’s so easy to make money through the mail. It’s sad.

However, a new book has just been released to help solve these problems for the average person. For the first time in history – a REAL directory has been compiled listing the ACTUAL name and addresses of 179 honest and trustworthy mail order folks. People can write DIRECTLY to these people and receive FREE information to get them started in their own business now!

 It’s unbelievable. Without trying to sell you anything else, you can get this book for only $4.95 – a price anyone can afford. Meet the real mail order dealers who care about their products and wants to help you get started doing what they are doing.

 Only available from ILIM Publishing, PO Box 123, ILIM City 123987.”

 As you can see, this is a short but sweet Press Release – however, you should be able to see the “newsworthiness” in it. Its main focus is on the fact that most people get ripped-off when they start their first mail order business. The solution to this problem is a new directory that is available for the first time in history. The sell is slowly led into because the reader will naturally want to get their hands on this one. It doesn’t ask for money it only tells the reader how to get a copy if they want one.

Here’s a great test for a real press release. Since your final sales pitch is included in the last paragraph – read the Press Release aloud. Would it still be worth reading WITHOUT your sales pitch? If so, it’s probably a Press Release.

Press Releases come in many forms depending to the product you are writing about. However, the basic rule of thumb still applies. If you’ve never written one before – it may be a little difficult or daunting to start but don’t worry, it really is quite straightforward: Grab the latest daily newspaper and read some of their informational articles. Notice how each article is written and pattern yours after the same format. After you do a few of them – you’ll get the hang of the style and will be able to write them quite easily.

When your Press Release is written to your satisfaction and you come to submitting it to a publisher, the standard format is double-spaced and not longer than two pages. Be sure and put your name, address/web address and page number at the top of each page. Write the note: “For Immediate Release.”  at the top. If you are only sending the press release to one publication – tell them it’s a “first run.”

When submitting Press Releases online, the major PR sites, such as PRNewswire and PRWeb, charge from $80 to around $400 per Press Release, depending on where it is published and what level of journalists and other influential people are exposed to it. However, there are many sites that will publish for free. I particularly like EzineArticles’ sister site http://pressexposure.com – where you can submit easily, quickly and for free. Check out a recent iLearnIM press release on Armand Morin’s Big Seminar, for a ‘live’ example.

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eBook Internet Marketing Strategy – Writing Your Own eBook

September 7, 2009

An Ebook Internet Marketing Strategy is one to consider in your arsenal of online marketing products and methods.

If you are a savvy writer with great English grammar skills, you should consider writing eBooks.  If you pick a good little niche topic and create a useful and informative eBook, then it can pay very well, sometimes exceedingly well, and you can do it in the comfort of your own home, or anywhere you like for that matter…beach perhaps?! 

It is very simple to write up an eBook.  All you need to do is have Microsoft Word (Or Pages, for all you savvy Mac users, or Open Office) and the internet.  Do some research first on the topic.  Know everything you can know about it, read up on it and save some quotes in your favorites area.  You may want to stop by the local library to pick up some books on the topic too, or check out similar titles on Amazon, this will help you with ideas, what is popular and will give you inspiration for how to approach writing up your eBook. 

EBooks should generally be between 50 – 75 pages, depending on the topic and what you need to convey. Remember though, it’s not so much about how long the eBook is but about writing a complete piece of work, satisfying the reader’s queries and addressing their needs and problems fully. 

After you have thoroughly researched your topic and you know a lot about it, create a table of contents.  You want the chapters to flow freely from one thought to the other.  Make sure you cover as much as you can about the topic and title each chapter, writing a few notes about what you want to write about – which you will delete later.

The next step would be just to get started on it!  Start writing creatively, from your heart, not just churning out facts onto the page.  People are reading your eBook because they do not want to read and search for information located everywhere about a specific topic.  They want a concise, easy to read; interesting eBook they can print out and curl on the couch with.  It goes without saying that you should never plagiarize; not only is it unlawful, it is disrespectful.

Always spell check and edit your work by reading it when you have finished.  Polish it off by organizing each chapter into an eBook.  Come up with a savvy title that catches the audience and add a cover and consider some interesting images. 

Although it’s not absolutely necessary, it is best to convert your final product into a PDF file – this is a universal file that everyone with Adobe Acrobat can read (and if they haven’t got it, they can download it). This reduces the file size, which is very helpful if you have large images in your eBook and also makes it uneditable -  so your readers’ can’t delete or change bits of it, or tamper with the formatting (unless they have Adobe Pro, which most people won’t).

You will need to then create a direct response website with a high quality copywrite sales letter, to promote your site, and add a payment method to it – such as PayPal.

An eBook internet marketing strategy is highly recommended by iLearn IM – it’s a great way to start your online business and use this to try out your marketing methods on to gain traffic.

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